* @version 1.48 <2005/07/18> * @copyright GNU General Public License (GPL) **/ /* // Sample ------------------------------------- $thumb=new Thumbnail("source.jpg"); // set source image file $thumb->size_width(100); // set width for thumbnail, or $thumb->size_height(300); // set height for thumbnail, or $thumb->size_auto(200); // set the biggest width or height for thumbnail $thumb->size(150,113); // set the biggest width and height for thumbnail $thumb->quality=75; //default 75 , only for JPG format $thumb->output_format='JPG'; // JPG | PNG $thumb->jpeg_progressive=0; // set progressive JPEG : 0 = no , 1 = yes $thumb->allow_enlarge=false; // allow to enlarge the thumbnail $thumb->CalculateQFactor(10000); // Calculate JPEG quality factor for a specific size in bytes $thumb->bicubic_resample=true; // [OPTIONAL] set resample algorithm to bicubic $thumb->img_watermark='watermark.png'; // [OPTIONAL] set watermark source file, only PNG format [RECOMENDED ONLY WITH GD 2 ] $thumb->img_watermark_Valing='TOP'; // [OPTIONAL] set watermark vertical position, TOP | CENTER | BOTTOM $thumb->img_watermark_Haling='LEFT'; // [OPTIONAL] set watermark horizonatal position, LEFT | CENTER | RIGHT $thumb->txt_watermark='Watermark text'; // [OPTIONAL] set watermark text [RECOMENDED ONLY WITH GD 2 ] $thumb->txt_watermark_color='000000'; // [OPTIONAL] set watermark text color , RGB Hexadecimal[RECOMENDED ONLY WITH GD 2 ] $thumb->txt_watermark_font=1; // [OPTIONAL] set watermark text font: 1,2,3,4,5 $thumb->txt_watermark_Valing='TOP'; // [OPTIONAL] set watermark text vertical position, TOP | CENTER | BOTTOM $thumb->txt_watermark_Haling='LEFT'; // [OPTIONAL] set watermark text horizonatal position, LEFT | CENTER | RIGHT $thumb->txt_watermark_Hmargin=10; // [OPTIONAL] set watermark text horizonatal margin in pixels $thumb->txt_watermark_Vmargin=10; // [OPTIONAL] set watermark text vertical margin in pixels $thumb->->memory_limit='32M'; //[OPTIONAL] set maximun memory usage, default 32 MB ('32M'). (use '16M' or '32M' for litter images) $thumb->max_execution_time'30'; //[OPTIONAL] set maximun execution time, default 30 seconds ('30'). (use '60' for big images o slow server) $thumb->process(); // generate image $thumb->show(); // show your thumbnail, or $thumb->save("thumbnail.jpg"); // save your thumbnail to file, or $image = $thumb->dump(); // get the image echo ($thumb->error_msg); // print Error Mensage //---------------------------------------------- ################################################ */ class Thumbnail { /** *@access public *@var integer Quality factor for JPEG output format, default 75 **/ var $quality=75; /** *@access public *@var string output format, default JPG, valid values 'JPG' | 'PNG' **/ var $output_format='JPG'; /** *@access public *@var integer set JPEG output format to progressive JPEG : 0 = no , 1 = yes **/ var $jpeg_progressive=0; /** *@access public *@var boolean allow to enlarge the thumbnail. **/ var $allow_enlarge=false; /** *@access public *@var string [OPTIONAL] set watermark source file, only PNG format [RECOMENDED ONLY WITH GD 2 ] **/ var $img_watermark=''; /** *@access public *@var string [OPTIONAL] set watermark vertical position, TOP | CENTER | BOTTOM **/ var $img_watermark_Valing='TOP'; /** *@access public *@var string [OPTIONAL] set watermark horizonatal position, LEFT | CENTER | RIGHT **/ var $img_watermark_Haling='LEFT'; /** *@access public *@var string [OPTIONAL] set watermark text [RECOMENDED ONLY WITH GD 2 ] **/ var $txt_watermark=''; /** *@access public *@var string [OPTIONAL] set watermark text color , RGB Hexadecimal[RECOMENDED ONLY WITH GD 2 ] **/ var $txt_watermark_color='000000'; /** *@access public *@var integer [OPTIONAL] set watermark text font: 1,2,3,4,5 **/ var $txt_watermark_font=1; /** *@access public *@var string [OPTIONAL] set watermark text vertical position, TOP | CENTER | BOTTOM **/ var $txt_watermark_Valing='TOP'; /** *@access public *@var string [OPTIONAL] set watermark text horizonatal position, LEFT | CENTER | RIGHT **/ var $txt_watermark_Haling='LEFT'; /** *@access public *@var integer [OPTIONAL] set watermark text horizonatal margin in pixels **/ var $txt_watermark_Hmargin=10; /** *@access public *@var integer [OPTIONAL] set watermark text vertical margin in pixels **/ var $txt_watermark_Vmargin=10; /** *@access public *@var bool [OPTIONAL] set resample algorithm to bicubic **/ var $bicubic_resample=false; /** *@access public *@var string [OPTIONAL] set maximun memory usage, default 8 MB ('8M'). (use '16M' for big images) **/ var $memory_limit='32M'; /** *@access public *@var string [OPTIONAL] set maximun execution time, default 30 seconds ('30'). (use '60' for big images) **/ var $max_execution_time='30'; /** *@access public *@var string errors mensage **/ var $error_msg=''; /** *@access private *@var mixed images **/ var $img; /** *open source image *@access public *@param string filename of the source image file *@return boolean **/ function Thumbnail($imgfile) { $img_info = getimagesize( $imgfile ); //detect image format switch( $img_info[2] ){ case 2: //JPEG $this->img["format"]="JPEG"; $this->img["src"] = ImageCreateFromJPEG ($imgfile); break; case 3: //PNG $this->img["format"]="PNG"; $this->img["src"] = ImageCreateFromPNG ($imgfile); $this->img["des"] = $this->img["src"]; break; default: $this->error_msg="Not Supported File"; return false; }//case $this->img["x"] = $img_info[0]; //original dimensions $this->img["y"] = $img_info[1]; $this->img["x_thumb"]= $this->img["x"]; //thumbnail dimensions $this->img["y_thumb"]= $this->img["y"]; $this->img["des"] = $this->img["src"]; // thumbnail = original return true; } /** *set height for thumbnail *@access public *@param integer height *@return boolean **/ function size_height($size=100) { //height $this->img["y_thumb"]=$size; if ($this->allow_enlarge==true) { $this->img["y_thumb"]=$size; } else { if ($size < ($this->img["y"])) { $this->img["y_thumb"]=$size; } else { $this->img["y_thumb"]=$this->img["y"]; } } if ($this->img["y"]>0) { $this->img["x_thumb"] = ($this->img["y_thumb"]/$this->img["y"])*$this->img["x"]; } else { $this->error_msg="Invalid size : Y"; return false; } } /** *set width for thumbnail *@access public *@param integer width *@return boolean **/ function size_width($size=100) { //width if ($this->allow_enlarge==true) { $this->img["x_thumb"]=$size; } else { if ( $size < ($this->img["x"])) { $this->img["x_thumb"]=$size; } else { $this->img["x_thumb"]=$this->img["x"]; } } if ($this->img["x"]>0) { $this->img["y_thumb"] = ($this->img["x_thumb"]/$this->img["x"])*$this->img["y"]; } else { $this->error_msg="Invalid size : x"; return false; } } /** *set the biggest width or height for thumbnail *@access public *@param integer width or height *@return boolean **/ function size_auto($size=100) { //size if ($this->img["x"]>=$this->img["y"]) { $this->size_width($size); } else { $this->size_height($size); } } /** *set the biggest width and height for thumbnail *@access public *@param integer width *@param integer height *@return boolean **/ function size($size_x,$size_y) { //size if ( (($this->img["x"])/$size_x) >= (($this->img["y"])/$size_y) ) { $this->size_width($size_x); } else { $this->size_height($size_y); } } /** *show your thumbnail, output image and headers *@access public *@return void **/ function show() { //show thumb Header("Content-Type: image/".$this->img["format"]); if ($this->output_format=="PNG") { //PNG imagePNG($this->img["des"]); } else { imageinterlace( $this->img["des"], $this->jpeg_progressive); imageJPEG($this->img["des"],"",$this->quality); } } /** *return the result thumbnail *@access public *@return mixed **/ function dump() { //dump thumb return $this->img["des"]; } /** *save your thumbnail to file *@access public *@param string output file name *@return boolean **/ function save($save="") { //save thumb if (empty($save)) { $this->error_msg='Not Save File'; return false; } if ($this->output_format=="PNG") { //PNG imagePNG($this->img["des"],"$save"); } else { imageinterlace( $this->img["des"], $this->jpeg_progressive); imageJPEG($this->img["des"],"$save",$this->quality); } return true; } /** *generate image *@access public *@return boolean **/ function process () { ini_set('memory_limit',$this->memory_limit); ini_set('max_execution_time',$this->max_execution_time); $X_des =$this->img["x_thumb"]; $Y_des =$this->img["y_thumb"]; //if ($this->checkgd2()) { $gd_version=$this->gdVersion(); if ($gd_version>=2) { //if (false) { $this->img["des"] = ImageCreateTrueColor($X_des,$Y_des); if ($this->txt_watermark!='' ) { sscanf($this->txt_watermark_color, "%2x%2x%2x", $red, $green, $blue); $txt_color=imageColorAllocate($this->img["des"] ,$red, $green, $blue); } if (!$this->bicubic_resample) { imagecopyresampled ($this->img["des"], $this->img["src"], 0, 0, 0, 0, $X_des, $Y_des, $this->img["x"], $this->img["y"]); } else { $this->imageCopyResampleBicubic($this->img["des"], $this->img["src"], 0, 0, 0, 0, $X_des, $Y_des, $this->img["x"], $this->img["y"]); } if ($this->img_watermark!='' && file_exists($this->img_watermark)) { $this->img["watermark"]=ImageCreateFromPNG ($this->img_watermark); $this->img["x_watermark"] =imagesx($this->img["watermark"]); $this->img["y_watermark"] =imagesy($this->img["watermark"]); imagecopyresampled ($this->img["des"], $this->img["watermark"], $this->calc_position_H (), $this->calc_position_V (), 0, 0, $this->img["x_watermark"], $this->img["y_watermark"],$this->img["x_watermark"], $this->img["y_watermark"]); } if ($this->txt_watermark!='' ) { imagestring ( $this->img["des"], $this->txt_watermark_font, $this->calc_text_position_H() , $this->calc_text_position_V(), $this->txt_watermark,$txt_color); } } else { $this->img["des"] = ImageCreate($X_des,$Y_des); if ($this->txt_watermark!='' ) { sscanf($this->txt_watermark_color, "%2x%2x%2x", $red, $green, $blue); $txt_color=imageColorAllocate($this->img["des"] ,$red, $green, $blue); } // pre copy image, allocating color of water mark, GD < 2 can't resample colors if ($this->img_watermark!='' && file_exists($this->img_watermark)) { $this->img["watermark"]=ImageCreateFromPNG ($this->img_watermark); $this->img["x_watermark"] =imagesx($this->img["watermark"]); $this->img["y_watermark"] =imagesy($this->img["watermark"]); imagecopy ($this->img["des"], $this->img["watermark"], $this->calc_position_H (), $this->calc_position_V (), 0, 0, $this->img["x_watermark"], $this->img["y_watermark"]); } imagecopyresized ($this->img["des"], $this->img["src"], 0, 0, 0, 0, $X_des, $Y_des, $this->img["x"], $this->img["y"]); @imagecopy ($this->img["des"], $this->img["watermark"], $this->calc_position_H (), $this->calc_position_V (), 0, 0, $this->img["x_watermark"], $this->img["y_watermark"]); if ($this->txt_watermark!='' ) { imagestring ( $this->img["des"], $this->txt_watermark_font, $this->calc_text_position_H() , $this->calc_text_position_V(), $this->txt_watermark, $txt_color); // $this->txt_watermark_color); } } $this->img["src"]=$this->img["des"]; $this->img["x"]= $this->img["x_thumb"]; $this->img["y"]= $this->img["y_thumb"]; } /** *Calculate JPEG quality factor for a specific size in bytes *@access public *@param integer maximun file size in bytes **/ function CalculateQFactor($size) { //based on: JPEGReducer class version 1, 25 November 2004, Author: huda m elmatsani, Email :justhuda@netscape.net //calculate size of each image. 75%, 50%, and 25% quality ob_start(); imagejpeg($this->img["des"],'',75); $buffer = ob_get_contents(); ob_end_clean(); $size75 = strlen($buffer); ob_start(); imagejpeg($this->img["des"],'',50); $buffer = ob_get_contents(); ob_end_clean(); $size50 = strlen($buffer); ob_start(); imagejpeg($this->img["des"],'',25); $buffer = ob_get_contents(); ob_end_clean(); $size25 = strlen($buffer); //calculate gradient of size reduction by quality $mgrad1 = 25/($size50-$size25); $mgrad2 = 25/($size75-$size50); $mgrad3 = 50/($size75-$size25); $mgrad = ($mgrad1+$mgrad2+$mgrad3)/3; //result of approx. quality factor for expected size $q_factor=round($mgrad*($size-$size50)+50); if ($q_factor<25) { $this->quality=25; } elseif ($q_factor>100) { $this->quality=100; } else { $this->quality=$q_factor; } } /** *@access private *@return integer **/ function calc_text_position_H () { $W_mark = imagefontwidth ($this->txt_watermark_font)*strlen($this->txt_watermark); $W = $this->img["x_thumb"]; switch ($this->txt_watermark_Haling) { case 'CENTER': $x = $W/2-$W_mark/2; break; case 'RIGHT': $x = $W-$W_mark-($this->txt_watermark_Hmargin); break; default: case 'LEFT': $x = 0+($this->txt_watermark_Hmargin); break; } return $x; } /** *@access private *@return integer **/ function calc_text_position_V () { $H_mark = imagefontheight ($this->txt_watermark_font); $H = $this->img["y_thumb"]; switch ($this->txt_watermark_Valing) { case 'CENTER': $y = $H/2-$H_mark/2; break; case 'BOTTOM': $y = $H-$H_mark-($this->txt_watermark_Vmargin); break; default: case 'TOP': $y = 0+($this->txt_watermark_Vmargin); break; } return $y; } /** *@access private *@return integer **/ function calc_position_H () { $W_mark = $this->img["x_watermark"]; $W = $this->img["x_thumb"]; switch ($this->img_watermark_Haling) { case 'CENTER': $x = $W/2-$W_mark/2; break; case 'RIGHT': $x = $W-$W_mark; break; default: case 'LEFT': $x = 0; break; } return $x; } /** *@access private *@return integer **/ function calc_position_V () { $H_mark = $this->img["y_watermark"]; $H = $this->img["y_thumb"]; switch ($this->img_watermark_Valing) { case 'CENTER': $y = $H/2-$H_mark/2; break; case 'BOTTOM': $y = $H-$H_mark; break; default: case 'TOP': $y = 0; break; } return $y; } /** *@access private *@return boolean **/ function checkgd2(){ // TEST the GD version if (extension_loaded('gd2') && function_exists('imagecreatetruecolor')) { return false; } else { return true; } } /** * Get which version of GD is installed, if any. * * Returns the version (1 or 2) of the GD extension. */ function gdVersion($user_ver = 0) { if (! extension_loaded('gd')) { return; } static $gd_ver = 0; // Just accept the specified setting if it's 1. if ($user_ver == 1) { $gd_ver = 1; return 1; } // Use the static variable if function was called previously. if ($user_ver !=2 && $gd_ver > 0 ) { return $gd_ver; } // Use the gd_info() function if possible. if (function_exists('gd_info')) { $ver_info = gd_info(); preg_match('/\d/', $ver_info['GD Version'], $match); $gd_ver = $match[0]; return $match[0]; } // If phpinfo() is disabled use a specified / fail-safe choice... if (preg_match('/phpinfo/', ini_get('disable_functions'))) { if ($user_ver == 2) { $gd_ver = 2; return 2; } else { $gd_ver = 1; return 1; } } // ...otherwise use phpinfo(). ob_start(); phpinfo(8); $info = ob_get_contents(); ob_end_clean(); $info = stristr($info, 'gd version'); preg_match('/\d/', $info, $match); $gd_ver = $match[0]; return $match[0]; } // End gdVersion() function imageCopyResampleBicubic($dst_img, $src_img, $dst_x, $dst_y, $src_x, $src_y, $dst_w, $dst_h, $src_w, $src_h) { $scaleX = ($src_w - 1) / $dst_w; $scaleY = ($src_h - 1) / $dst_h; $scaleX2 = $scaleX / 2.0; $scaleY2 = $scaleY / 2.0; $tc = imageistruecolor($src_img); for ($y = $src_y; $y < $src_y + $dst_h; $y++) { $sY = $y * $scaleY; $siY = (int) $sY; $siY2 = (int) $sY + $scaleY2; for ($x = $src_x; $x < $src_x + $dst_w; $x++) { $sX = $x * $scaleX; $siX = (int) $sX; $siX2 = (int) $sX + $scaleX2; if ($tc) { $c1 = imagecolorat($src_img, $siX, $siY2); $c2 = imagecolorat($src_img, $siX, $siY); $c3 = imagecolorat($src_img, $siX2, $siY2); $c4 = imagecolorat($src_img, $siX2, $siY); $r = (($c1 + $c2 + $c3 + $c4) >> 2) & 0xFF0000; $g = ((($c1 & 0xFF00) + ($c2 & 0xFF00) + ($c3 & 0xFF00) + ($c4 & 0xFF00)) >> 2) & 0xFF00; $b = ((($c1 & 0xFF) + ($c2 & 0xFF) + ($c3 & 0xFF) + ($c4 & 0xFF)) >> 2); imagesetpixel($dst_img, $dst_x + $x - $src_x, $dst_y + $y - $src_y, $r+$g+$b); } else { $c1 = imagecolorsforindex($src_img, imagecolorat($src_img, $siX, $siY2)); $c2 = imagecolorsforindex($src_img, imagecolorat($src_img, $siX, $siY)); $c3 = imagecolorsforindex($src_img, imagecolorat($src_img, $siX2, $siY2)); $c4 = imagecolorsforindex($src_img, imagecolorat($src_img, $siX2, $siY)); $r = ($c1['red'] + $c2['red'] + $c3['red'] + $c4['red'] ) << 14; $g = ($c1['green'] + $c2['green'] + $c3['green'] + $c4['green']) << 6; $b = ($c1['blue'] + $c2['blue'] + $c3['blue'] + $c4['blue'] ) >> 2; imagesetpixel($dst_img, $dst_x + $x - $src_x, $dst_y + $y - $src_y, $r+$g+$b); } } } } /** *generate a unique filename in a directory like prefix_filename_randon.ext *@access public *@param string path of the destination dir. Example '/img' *@param string name of the file to save. Example 'my_foto.jpg' *@param string [optional] prefix of the name Example 'picture' *@return string full path of the file to save. Exmaple '/img/picture_my_foto_94949.jpg' **/ function unique_filename ( $archive_dir , $filename , $file_prefix='') { // checkemaos if file exists $extension= strtolower( substr( strrchr($filename, ".") ,1) ); $name=str_replace(".".$extension,'',$filename); // only alfanumerics characters $string_tmp = $name; $name=''; while ($string_tmp!='') { $character=substr ($string_tmp, 0, 1); $string_tmp=substr ($string_tmp, 1); if (eregi("[abcdefghijklmnopqrstuvwxyz0-9]", $character)) { $name=$name.$character; } else { $name=$name.'_'; } } $destination = $file_prefix."_".$name.".".$extension; while (file_exists($archive_dir."/".$destination)) { // if exist, add a random number to the file name srand((double)microtime()*1000000); // random number inizializzation $destination = $file_prefix."_".$name."_".rand(0,999999999).".".$extension; } return ($destination); } /** * NOT USED : to do: mezclar imagenes a tamaņo original, preservar canal alpha y redimensionar * Merge multiple images and keep transparency * $i is and array of the images to be merged: * $i[1] will be overlayed over $i[0] * $i[2] will be overlayed over that * @param mixed * @retrun mixed the function returns the resulting image ready for saving **/ function imagemergealpha($i) { //create a new image $s = imagecreatetruecolor(imagesx($i[0]),imagesy($i[1])); //merge all images imagealphablending($s,true); $z = $i; while($d = each($z)) { imagecopy($s,$d[1],0,0,0,0,imagesx($d[1]),imagesy($d[1])); } //restore the transparency imagealphablending($s,false); $w = imagesx($s); $h = imagesy($s); for($x=0;$x<$w;$x++) { for($y=0;$y<$h;$y++) { $c = imagecolorat($s,$x,$y); $c = imagecolorsforindex($s,$c); $z = $i; $t = 0; while($d = each($z)) { $ta = imagecolorat($d[1],$x,$y); $ta = imagecolorsforindex($d[1],$ta); $t += 127-$ta['alpha']; } $t = ($t > 127) ? 127 : $t; $t = 127-$t; $c = imagecolorallocatealpha($s,$c['red'],$c['green'],$c['blue'],$t); imagesetpixel($s,$x,$y,$c); } } imagesavealpha($s,true); return $s; } } ?> Neolevel - Full Time Marketing

“Marketingul se invata intr-o zi, dar se stapaneste intr-o viata” Philip Kotler
Neolevel - Full Time Marketing
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Bine ati venit pe situl Neolevel.

Va multumim pentru curiozitatea de a intra si pentru timpul acordat sa aflati mai multe despre compania noastra.

Speram sa gasiti informatia cautata si sa reveniti oridecateori aveti nevoie de noi.

Cu drag si dragoste pentru marketing,


Echipa Neolevel

Consultanta
Prin serviciile de consultanta oferite, ajutam companiile mici si mijlocii sa dezvolte activitati, programe, planuri de marketing si sa isi desfasoare o activitate corecta si eficienta, chiar daca nu au personal angajat strict pentru aceasta activitate. Detalii


Departamentul de marketing extern
Coaching de marketing
Audit de marketing
Consultanta in vanzari
Alocarea bugetelor
Consultanta in
pitch

Despre Neolevel
Suntem o echipa de profesionisti in Marketing.  Oferim servicii de consultanta de Marketing Strategic si Operational, dar si Training si Coaching specifice. 
Iti oferim strategii pentru rezolvarea problemelor tale de marketing si, daca vrei, le si implementam. Neolevel este o agentie de marketing full services.
Poti sa te gandesti la Neolevel ca fiind departamentul tau de marketing extern.  Detalii

Echipa
Portofoliu
Noutati
Cariera 

Alte servicii de marketing
Pentru companii din domeniile HORECA si Imobiliare, dar si pt IMM-uri in general, echipa Neolevel a dezvoltat servicii specifice pentru rezolvarea problemelor contrete de marketing, imagine si promovare. Experienta personala bogata ne ajuta sa intelegem specificul acestor domenii si sa livram servicii de calitate superioara. Detalii
Training
Daca doriti sa va dezvoltati aptitudini specifice unor activitati de marketing intr-o atmosfera destinsa, cunoscand in acelasi timp specialisti din alte companii, veniti la un training deschis sau chemati-ne sa adaptam un training specific pentru problemele de marketing cu care va confruntati. Detalii

Training la tinta

Training in parteneriat

Intreaba specialistul
Intrebare: Lucrez intr-o agentie imobiliara, iar compania mea tocmai a primit un contract exclusiv pentru vanzarea unei cladiri. Seful imi cere sa ma ocup de lansarea proiectului cu termen in 2 saptamani. Nu am mai organizat pana acum o lansare. Cum sa fac sa imi iasa totul bine? De unde sa incep? (intrebare pusa de Adriana, asistent manager)

Neolevel Raspunde: Draga Adriana,
Voi incerca sa iti dau cat mai multe detalii si sa te ajut cat de mult pot. Organizarea unui eveniment este un proiect complex, asa ca mesajul meu, desi lung, nu va putea cuprinde toate elementele de care trebuie sa te ocupi. Totusi, am atins o mare parte din elementele importante pe care nu trebuie sa le omiti.

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Marketingul in schimbare
(extras din blogul Neolevel)

Cu acest titlu incep o serie de 3 articole care impreuna sustin noua mea teorie referitoare la produsul marketing – nou si imbunatatit. Dupa ce parcurgeti toate cele 3 parti, veti intelege de ce am separat in bucati teoria si nu v-am lasat sa explorati un articol relativ lung. [...]

Dupa 100 de ani, conceptele cheie si-au demonstrat valabilitatea. Noile tendinte si abordari nu ii modifica esenta. Desi uneori pare ca vorbim de un alt marketing atunci cand il denumim ca noul marketing, branding, marketing modern, marketingul secolului 21 s.a.m.d., de fapt vorbim de o cosmetizare a sa. Ceea ce se schimba sunt prioritatile in abordarea elementelor, accentele se pun diferit. Ordinea importantei si relevantei unor concepte se schimba in functie de evolutiile societatii umane. Marketingul isi schimba aspectul, dar ramane in esenta la fel de valabil ca acum 50 de ani. [...]

Acest articol se refera la schimbarile suferite de produsul marketing.
In zilele noastre marketingul ca organism sufera de doua mari disfuntii – bulimia de marketing si anorexia de marketing.

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